Passing Out the Magic
The Magic Neighbors Troupe was a traveling magic and puppet show that performed at various New York Public Libraries (NYPL) for families and kids. Kids are more apt to believe that magic is real than grownups are. As adults we tend to get more cynical and practical and break away from having a positive and fresh outlook on life. The fairy tale perception we once enjoyed is somehow traded in for stress and responsibility. But it does not have to be like that. Taking cues from prestidigitators, we can ensure our products and services become visible to those who need them and maybe even evoking a little magic along the way. How can this be done?
Focus and Misdirection
Magicians (and even those who perform for kids), use performance strategies on their audiences that eerily mimic those of marketers writing sales letters. For example, marketers as well as magicians make certain to be ready for objections from their audiences and can put a spin on doubt transforming it into acceptance. This framing of doubt and questioning its validity can be a process that leads you toward getting more prospects and ultimately customers.
Using Magic for the Good of the Community
Misdirection and focus are both powerful tools used by magicians and small business owners alike. Marketers use these tools to help you align and have an impact on your prospects in a manner that builds trust. Magicians know how to get you to focus on the things that they want you to focus on. Marketers also use this strategy because they recognize that people do not have much of an attention span, so you need to point your future clients towards exactly what you want to show them as well as the action you want them to take regarding your products and services. Just make sure to use your magic for the good of the community!