August for us in terms of running a theater company is pretty slow. So we often look for other activities that are theater oriented to fill the time. What we’ve been working on this year is a marketing plan. Two other websites that we’ve partnered with are “Manhattan Kids Guide” and “Market You Journey.”
Putting Magic into Theater
Both of our partner sites have different reasons to want to help us develop promotions when things kick in again for us in September. Manhattan Kids Guide has long been a suporter of ours because our primary audience is children. Children, especially younger ones, still believe in magic. And magic is one of our primary components because our founder is a magician.
New Website “How to Get New Customers”
One of the marketing ideas we’ve been working on is expanding what we do to a national level. A source of information that has been helpful to us is the website and team at How to Get New Customers. A lot of the same techniques they use we are finding that we are able to use as well.
Input Always Helps
Even during this time off members still communicate with each other and lots of good ideas are brought to the table as has happened in past years. Additionally, we love the input that we get from Manhattan Kids Guide and Market Your Journey.
As is often the case for community organizations, having a budget is an ongoing issue. For the most part these days we do not have anything coming in as we did during the Lights Camera Read days.
Making a Difference in the Community
As a theater our mission is to make a difference in the community using a format that is part magic show and part storyline. The format we generally use is that Manhattan Magician reads from his magic book as the storyteller and the rest of the cast act out these stories.
Looking Forward to 2020
We believe that 2020 is going to be our best year ever because our expectations are in check and we realize that what it’s all about is impacting kids and maybe even have some of them develop a love of theater from seeing our performance. With the support of “Manhattan Kids Guide” there’s nothing we can’t do!
You are Always Welcome
We also open this process up to you. If you have anything you would like to share with us we would love to hear from you.
Happy Summer Everyone!