Magic Neighbors

Flashbacks of Discovering We Had the Key All Along

So I am having flashbacks to the Magic Neighbors Touring Troupe going from branch to branch. Helping us with the venture was an actual Librarian from the New York Public Library. We also did DigiComArts Workshops together at a midtown branch on the east side.

Shocking? No. Funny Maybe

When we purchased our condo it turns out it was filled with lots of chaotic individuals who thankfully no longer live here, and things are more peaceful now. But I do wish them the best with whatever it is that they are pursuing and hope they have found what they are looking for.

Why Mention All That?

Well initially the term “Magic Neighbors” was a kind of code for the prior neighbors. “Magic” being used sarcastically in the beginning. And as it turned out, purely by coincidence, was the discovery of a Lisa Germano tune called “Magic Neighbor,” that also seemed to have an eye roll toward “Magic.” We do not know her personally but it did seem kind of funny in terms of the origin story.

But After Doing More than Enough Eye Rolling..

After a while, during a period that we were staging a lot of creative events in Upper Manhattan, NYC. the term “Magic Neighbors” shed its sarcastic skin and started to mean magical neighbors, good neighbors and happy neighbors.

And then We Decided to Take Our Touring Trip to Various branches of the New York Pubic Library both in both Manhattan and the Bronx

It was super great. Felt good to share magic tricks, puppetry, storytelling a traveling red velvet back drop and our then three year old daughter in the middle of the show walking onto the designated “stage area” it was fun. All around a great experience including performing for kids whose parents were homeless.

Building Back

From the very beginning, several years ago, Magic Neighbors were the key component of why doing match up between residents as well as local businesses, because those who lived in Inwood Manhattan were motivated to make purchases local. And although with the Pandemic, inflation and more, some of this special relationship between neighbors and small businesses shifted, now it is beginning to build back again.

Favorites in the Community

Did you realize, that if you know what you are doing you can have access to free resources that in conjunction with special hacks can result in you getting, at no cost, knowledge of and how to find new customers? Many of the local businesses in this unique Northern Manhattan section of NYC, felt the negative impact of the pandemic. Some of them were major favorites with the community,.

Getting through the Difficult Days

But pre COVID, but because these businesses were dependent on the in-person approach, many of these jewels of entrepreneurism had to close eventually. Some though, were able to add digital to their offerings, where customers could be a part of a group from the neighborhood, through streaming video means. This strategy worked for some and not for others. If you are a small business in a community somewhere in the U.S., were you able to leverage digital to get back on track? Please let us know if the power of Magic Neighbors got you through this very difficult section of time.

A Myth About “How To” Beat Competitors You Probably Still Believe?

Look, if you are in business, you want to beat the competition. But the myth about a “Method How” to do is just that. A myth. For example, we had an in-person business in the heart of Manhattan, NYC, one of the most competitive cities in the world, and yet for twelve years straight we maintained a flourishing company. How did we do it? In part it was due to creating a “Method How” to be able to be successful. Having been intrigued for many years about systems and methodologies, we designed one that worked for us.

Always Evolve, Update and Learn

Different from a marketing plan, our “Method How” was a detailed step by step collection of strategies, each with its own particular focus, purpose, and outcome. We had a “Method How” to do, each of the things that we believed would be a challenge to us in just ten steps or so. And of course, as the climate of business changes, the various strategies needed to be updated as well.

An Easy, Fast and Effective Collection of Strategies, One as a Solution to Any Kind of Business Problem

We tell you about all this so that you have a concept of how we succeeded in an unbelievable competitive market. Media companies that did what we did were a dime a dozen and yet because we had a “Method How” to be able to face every kind of challenge, we survived for more than a decade in the heart of Manhattan, NYC, one of the most competitive markets in the USA .

Ignore the Myths

We imagine that you may face as a business owner or someone who is starting a company, similar walls to break through. And if you want to break through the walls to get more success for your current business or a company you want to create, ignore the myth that you need a lot of money for advertising and so on.

Face Your Challenges

Instead get what is most import with no cost, if you qualify as a part of the “U.S. in Need” program which gives you access to the exact strategy you need, that shows you a “Method How,” in just ten steps, to take on any of your entrepreneurial challenges.

How to Start Your Career as a Magic Author

You have several options these days for getting into the area of being a magic author. One way is to self-publish. There is a lot of information out there on how to write and market your own eBooks. And once you write your book you can sell it through online shops ranging from those that have a section for magic, through to sites that just sell magic books on the web.

Magic Books Sold by Retailers

There still is a market, though it is now a lot smaller, for writing and selling conjuring materials through magic retailers, as in offline and online shops. One thing you could do would be to put together a digital promotion kit on your book, then research to obtain a list of magic entities throughout the country, to contact via email and present your work. You can also attend physically or online, magic conventions to meet, get to know and build up your contact list.

Internet Age

As is the case in these days of the web, with some online research you can discover several ways to market and sell your educational wares. The goal is to think creatively and outside of the box, to come up with untapped markets to offer your publications for purchase.

Being a Celebrity Magician

Shifting gears, a bit, maybe you want to be a world-famous magician and mentalist. It goes without saying that becoming a celebrity is not the easiest of tasks. That said, any aspect of magic as well as life is tough, so facing the uphill battle of becoming recognized, depending on your personality and outlook, is a possibility.

What it Takes to Become Rich and Famous

It might seem a little bit silly to include “Celebrity” as an option of a kind of performer. As in all versions of celebrity, including actors, politicians, and other highly visible types of people, you must believe you can be famous and want it enough to keep moving forward, with a blinders level focus.

Believe, Believe and Believe

If you do not believe you can achieve celebrity, there is more than a 99.99 percent chance you will not. But if you do believe it and have drive too, your shot at it goes up a little bit. The missing ingredient that most magicians and actors who just have belief and drive need, is the innate ability to network up without pissing off too many people along the way.

One of the founders of Magic Neighbors recently performed for a well known magic society, not for kids as Magic Neighbors projects often are created for, but rather a breed of hocus pocus primarily done for adults known as mentalism. This performance marked a new direction Magic Neighbors is considering moving toward which is an older audience, possibly via video because of the Pandemic.